Since the introduction of Virtual Reality to our product line, the past year has proven to be both exciting and very promising for Wireframe. Our team have cleverly utilised the technology to deliver projects for clients, launch a new innovative dementia empathy platform, and have also demonstrated our work at numerous events and workshops.
Having already built strong relationships in Scotland and had the pleasure of working with leaders in the Construction industry, we’re continuing to grow our network and are showcasing our breakthrough VR platform to top influencers and change makers across the UK.
In light of this, we are delighted to have recently introduced Louise Graham – founder of the Think Collective - to the Wireframe Team. With her fruitful blend of marketing, tech and creative business know-how, Louise will be leading our relationship management in London and demonstrating our Virtual Reality work across the city.
I interviewed Louise to get to know her a little more and discuss her role with us at Wireframe.
Oz: Tell us a little bit about Louise Graham – what’s your story?
Louise: I have 10 years of experience in marketing working in B2B, B2C and on the agency side.
I run and own the Think Collective and ‘The Virtual_London’ – a monthly VR event and meet up – and now I’ve started working part-time with Wireframe Immersive, looking at developing partnerships for their product offering in London.
Oz: What attracted you to work with Wireframe?
Louise: I have a background working in the construction sector and have years of experience marketing and talking to architects, design managers and contractors. The merge of the construction sector with VR and [the idea of] immersive environments are interesting to me.
Oz: How do you think VR/AR/MR will affect the future of the construction industry?
Louise: I think it will impact it massively because it brings a design to life.
The way of 2D modelling and visuals are great for giving a look and feel, but you can’t get the same experience as you can with VR where you can walk into a space, you can look up at the ceiling and you can see out of the windows. I think that these technologies allow architects and design managers to make sure that when they’re designing a space, they are designing the most effective space that they can.
Oz: what are you currently working on with Wireframe?
Louise: I’ve been building relationships for Wireframe Immersive and for the new VR-EP product. Previously I worked for a product design company that had a product and an application for mental health. So I’m really interested in VR-EP.
Oz: How can people get in touch with you to arrange a VR demo in London?
Louise: They can email me at firstname.lastname@example.org
Or call me for a chat on 07500 660 522