The year 2016 made way for Virtual Reality to burst back into the visual technology industry, causing excitement to ripple across a variety of industries that were eager to explore its applications. While wearing a special head-set such as the Oculus Rift or HTC Vive and immersing yourself into a virtual world is by no means a new concept, the latest advancements and breakthroughs in VR are proving that the technology is set to have a significant impact on our every day lives. Being able to shoot zombies or ride virtual roller coasters are just the tip of this iceberg.
360-degree panoramic images and videos have become increasingly popular ever since Virtual Reality surged back into the mainstream of the visual technology industry. While a variety of industries have taken giant leaps with these incredible new visual tools, platforms such as YouTube and Facebook have also quickly adopted Virtual Reality to enhance their user experience. This is great news for marketers who hope to significantly increase the impact of their campaigns across a range of platforms.