For Architects, Designers and House Builders, showcasing a proposed space has never been this exciting.
A Better Way to View The World
360-degree panoramic images and videos have become increasingly popular ever since Virtual Reality surged back into the mainstream of the visual technology industry. While a variety of industries have taken giant leaps with these incredible new visual tools, platforms such as YouTube and Facebook have also quickly adopted Virtual Reality to enhance their user experience. This is great news for marketers who hope to significantly increase the impact of their campaigns across a range of platforms.
As more platforms seek to incorporate 360 functionality, and with the latest mobile phones bringing VR to the hands of the average consumer, brands must begin to seriously consider utilising these tools for their future projects.
What are 360-Degree Virtual Tours?
As demonstrated in the image above, 360-degree views allow the user to tilt and pan their mobile device, or click and drag their mouse on a computer to achieve a full 360 view of the displayed space. This viewpoint may be a static image, or rendered as a video that incorporates movement through a space, background music, voiceovers, pop-up text and more.
The 360-degree views are created by our 3D Artists who work closely with clients to bring their plans and designs to life. We begin with a detailed modelling process, similar to that of creating standard 3D Architectural Renderings, which result in a high-quality, photorealistic representation of the space. Thereafter, we produce a panoramic representation of the space which enables us to create a 360-degree experience.
Features and Benefits
1. Mobile and Web Friendly
Although standard Virtual Reality (i.e. wearing a virtual headset such as the Oculus Rift) allows for a full-on immersive experience, 360-degree panoramas take the front seat when it comes to on-the-go, easy-to-access, mobile and desktop friendly virtual viewing.
The 360 views that we create are easily embedded directly onto websites (as seen above), or uploaded onto YouTube, which can then be shared across multiple social media channels with a simple URL. In order to experience the 360 views, users simply click and drag their mouse, or tilt and pan their smartphones in any direction.
With such ease of access, businesses can share this experience with customers from all around the world with just a few clicks, while creating a more exciting user experience on their websites and social channels.
2. Flexible Viewing
Once the 360-degree view has been created by us and uploaded, there are a variety of viewing options for users thanks to the plethora of mobile VR devices available on the market.
Rather than simply tilting and panning their devices and viewing the 360 view on-screen from afar, users can insert their mobile devices into a holder such as the Google Cardboard or Samsung Gear VR. Once they raise the device to their eyes, this imitates the feeling of being immersed inside the 360 view as they would with a VR headset.
Businesses can make use of these cost-effective solutions at trade shows, networking events and seminars and more.
Alternatively, our 360 views may also be embedded within mobile / tablet applications to enable a smooth native experience. This eliminates the need for an internet connection.
3. A step ahead of standard viewing
Looking at a photo-realistic 3D rendering is always impressive, but there is something far more exciting about being able to almost 'step into' an image and explore it like never before.
This type of viewing provides far more depth, excitement and an overall richer experience. As well as opening the doors for innovative brand promos and on-the-ground live coverage of major events, 360 images and videos provide an excellent opportunity for Architects, Designers and Property Developers to show off their projects to potentials tenants.
If one picture is a thousand words, then a 360 view is worth many, many more!
4. Competitive Advantage
With Virtual Reality forecast to be worth $30 billion by 2020, and users of VR estimated to reach 171 million by 2018, it's no wonder that forward-thinking brands are quickly adopting the technology to enhance their brand experience. Undoubtedly, brands that utilise tools like 360-degree views are far more likely to make a bigger and longer lasting impact. Online VR content has already seen a huge surge in traffic and engagement, and with increased demand and higher availability to the average consumer, brands that choose not to include VR in their campaigns can expect to take second place behind those that choose to pioneer this incredible technology.
5. Cost Effective
Waiting for a residential development to be completed before conducting live tours for a property can be time consuming and costly. A single 3D 360 Virtual Tour can provide enough information to a potential tenant for them to grasp a true understand the space. This includes its size, the small details, the feeling it portrays and more, all from the comfort of their own home. All this before a single brick has been laid.
Who Are They For?
360-degree panoramic views are an excellent visualisation tool for:
1) Architects, Planners & Developers that hope to showcase a proposed space or environment with far greater detail and scope than what standard 3D renderings can provide.
2) House Builders - Virtual Reality and 360 Tours are a superb way to advertise a home to potential tenants. While standard photographs may provide an idea of how a space may look (often times lacking the ability to fully portray the 'feeling' within the home), 360 panoramas allow potential tenants to virtually step inside their future abode to gather a much truer sense of scale.
3) Digital Agencies & Marketers that are looking to provide their clients with top-notch visual collateral for their marketing campaigns and websites. Our 360s can be used to transform traditional print brochures into interactive digital alternatives online. Website home pages can be transformed with full-width 360 interactive user experiences.