'Iveagh Room', designed by Cunningam McLean
As demonstrated in the image above, 360-degree views allow the user to either tilt and pan their mobile device, or click and drag their mouse on a computer to achieve a full 360 view of the displayed space. These views can be in the form of a still panorama, or even transformed into a complete video experience (see details below).
360 views create a particularly powerful experience, as they put total control in the user's hands and allow them to not just see the space, but to 'feel' it as if they were there in person. With major platforms such as YouTube and Facebook including 360 integration features, brands are able to dramatically increase their marketing efforts and bring these functionalities to the palms of their clients' hands.
360-degree panoramic views are an excellent visualisation tool for:
1) Architects, Planners & Interior Designers that hope to showcase a proposed space with far greater detail than what standard 3D renderings can provide.
2) House Builders - Virtual Reality and 360 Tours are a superb way to advertise a home to potential tenants. While images can sometimes be misleading and lack the ability to fully portray the 'feeling' within the home, 360 panoramas allow potential tenants to virtually step inside their future abode and understand exactly how it would look from almost every possible angle.
3) Digital Agencies & Marketeers that are looking to provide their clients with top-notch visual collateral for their marketing campaigns. For many businesses, much of the workflow has become digital. With 360s, traditional print brochures can be transformed into interactive digital alternatives online.
4) Sales Teams that regularly spend time in marketing suites or at conferences can easily showcase 360 panoramas to prospects on their tablets, mobile devices or standard computer screens. Cost-effective VR devices such as the Google Cardboard can also be utilised to further enhance brand experiences.
Although static 360 views can be embedded directly onto a web page (just like the one above), an alternative option would be to upload the 360 onto YouTube. As this technically plays as a 360 video, not a static image, this opens the door for storytelling 360 experiences. These experiences not only include the 360 aspect, but may also include a moving pathway (e.g. through a house), pop-up text, as well as background music and / or voice-over narrations.
To find out more about Virtual Reality or 360-degree panoramas and understand how these tools can be implemented into your next project, contact us on (+44) 141 552 4443, or use this contact form to reach out to us via email.
We will happily visit your office or invite you to the gorgeous Lighthouse Building in Glasgow City Centre for a full product demo.