'Iveagh Room', designed by Cunningam McLean
As demonstrated in the image above, 360-degree views allow the user to either tilt and pan their mobile device, or click and drag their mouse on a computer to achieve a full 360 view of the displayed space. This viewpoint may be static, however video 360s are possible with the addition of motion paths built into the experience (see for more detail below).
360-degree panoramic images and videos have become increasingly popular ever since Virtual Reality surged back into the mainstream of the visual technology industry. Not only have a variety of industries taken giant leaps with these incredible new visual tools, we've also seen platforms such as YouTube and Facebook quickly adopt Virtual Reality to enhance their user experience. This is great news for marketers who hope to significantly increase the impact of their campaigns across a range of platforms.
360-degree panoramic views are an excellent visualisation tool for:
1) Architects, Planners & Developers that hope to showcase a proposed space with far greater detail than what standard 3D renderings can provide.
2) House Builders - Virtual Reality and 360 Tours are a superb way to advertise a home to potential tenants. While images can sometimes be misleading and lack the ability to fully portray the 'feeling' within the home, 360 panoramas allow potential tenants to virtually step inside their future abode and understand exactly how it would look.
3) Digital Agencies & Marketeers that are looking to provide their clients with top-notch visual collateral for their marketing campaigns. For many businesses, much of the workflow has become digital. With 360s, traditional print brochures can be transformed into interactive digital alternatives online.
Although static 360 views can be embedded directly onto a web page (just like the one above), an alternative option would be to upload the 360 onto YouTube. As this technically plays as a 360 video, not a static image, this opens the door for storytelling 360 experiences. These experiences not only include the 360 aspect, but may also include a moving pathway (e.g. through a house), pop-up text, as well as background music and / or voice-over narrations.
To find out more about Virtual Reality or 360-degree panoramas and understand how these tools can be implemented into your next project, contact us on (+44) 141 552 4443, or use this contact form to reach out to us via email.
We will happily visit your office or invite you to the gorgeous Lighthouse Building in Glasgow City Centre for a full product demo.